curl·i·cue - ˈkərlēˌkyo͞o/
Def: noun 1. a fancifully curved or spiral figure 2. a decorative flourish in the design of an object
As seen in Martha Stewart Weddings, Vogue and The Knot. Clients include Chanel, Louis Vuitton, Saint Laurent, Kate Spade, Ralph Lauren, Hugo Boss, and many others.